In 2010, entrepreneur Wolfgang Steiner started developing a multifunctional juicer with the aim of bringing to market the world’s best juicer. Four years and 140 prototypes later, the VitaJuicer was launched. Further kitchen appliances were to follow, with the ongoing objective being to combine top quality, sustainability and innovative technology.
We team up with leading designers and engineers to develop the next generation kitchen appliances. Precise mechanics, the finest materials and clever designs set new standards.
Sustainability plays a key role in the design of our kitchen appliances. That’s why we make durable, energy-efficient products from recycled materials.
We reinvent kitchen aids to make life that little bit easier. Aids designed to be as easy as possible to operate and deliver the best possible results. That’s why our appliances are smart, safe and extremely efficient.